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Tea Packaging 101: How To Package Teas To Appeal to Buyers

Mar. 07, 2024
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How to Decide on your Tea Packages?

Tea is among the most preferred drinks around the world, and quality tea specifically is always in demand. Among other factors, tea packaging also plays a vital role in selling tea across countries. Product packaging is a crucial part of marketing and logistics as it influences your customer on first look. Many manufacturers spend hundreds of dollars to get the perfect packaging that is suitable for the people of a specific supplied region. It is an unavoidable fact that product packaging makes the first impression of your product to your customers, and it is vital to get their attention with great design and material.

Packaging Characteristics

The packaging must have some characteristics to deem it as good and customer-friendly.

  1. Before choosing a tea package design, you should make a list of requirements and other things which are needed in order to make the process go smoothly.
  2. Your packaging should be convenient in a way that when it is transported from place to place, it is easy to handle and carry.
  3. Make sure your tea packaging has some creativity, and it stands out from your competitors. Add some illustrations to enhance the design as it will promote your brand and its benefits to your customers.
  4. The baseline of the brand, purpose, and product details should be clear and easy to read on the packaging. It should communicate with your customer and show information about your brand quality and utility.
  5. Many vendors now go for modernistic and minimalistic designs to make packages attractive and eco-friendly. The eco-friendly packaging material attracts customers and saves a lot of extra waste.
  6. When making a design of tea package, check these points from the list:
  7. category or product type
  8. Brand name
  9. Variant (if any)
  10. Benefits of tea
  11. Functional Benefit
  12. Why customer should trust your brand
  13. Size
  14. Weight
  15. Content details
  16. Origin of prefecture or cultivar
  17. Blend or organic etc

TEA PACKAGING

Tea packaging varies from country to country or region. Manufacturers make product packages with the target audience in mind to make them more impactful. They do not supply the same designed product to every country because people’s tastes and necessities vary from each other. Most commonly, you will see three kinds of tea packaging for storing and delivering, each beneficial in its own way.

  1. Pouches:

Loose tea leaves can be packed into three different kinds of pouches.

Foil stand-up pouches have become popular in recent years for packing loose tea leaves. Gusset at the bottom makes it stand up straight, and it is also tightly sealed. It is made of aluminum, easy to use, and very durable for packing tea leaves. It also protects tea from UV light, oxidation, moisture, etc.

Foil gusset bags differ from the category mentioned above in terms of shape. It has a flat rectangular bottom, but the stand-up pouch has around with extra space on the bottom. Both have not much of a difference as they are airtight sealed and convenient to use.

Paper pouches are made of thick paper with an airtight seal on the top. It is available in different colors if you like to spice up your packaging. These have a square bottom, stand perfectly on the shelves, and are easy to pack in a box when delivering out. However, it might not last long, and I have chosen another container to store tea leaves for a longer time. But, these are eco-friendly and composite faster than other materials.

  1. Customized bottle storage Container

Loose leaf tea is also packed in a plastic jar with a seal on the top to keep it away from moisture and preserve the flavor. Some pack the product in airtight cardboard or tin containers but tea leaves are wrapped in an airtight plastic pack in it. No matter the choice, it must be airtight and under a suitable temperature.

  1. Teabags:

Some manufacturers make tea bags which are common and widely used due to the convenience it offers with minimal design. Teabags are made of filter paper or silken food-grade plastic or cotton muslin, make sure to choose biodegradable material. They are either sealed with staple or glue or just tied with string. Some tea bags, mostly 3-D or pyramid style, have a string for easy dipping in the mug with a tea label tag at one end. Other shapes of teabags include round and rectangle which floats on the top of the water when brewing and is easy to remove after steeping. Teabags also come in handy for various reasons at home and thus make the best option.

Packaging Process

Filling tea packets is now mostly done through machines that carefully measure and dispense the right amount of leaves in the pack. Instead of doing the hand labor of filling containers and pouches, put blended tea in a hopper which will fill it within seconds. Bags or containers are then sealed and packed in large cartons.

As for tea bags, due to the small size, a particular machine is used for filling the bags. It will fill thousands of any shaped tea bags in minutes. A tea bag contains 2.27 grams of loose tea leaves which are ideal for making a cup. These tea bags are then sealed into the plastic wrapper and then cardboard boxes.

Final Word

Tea packaging requires as much effort and consideration as the other process involving growing and processing tea. If you are a wholesale dealer or thinking of starting your own tea supply brand, then you should carefully go through each step to make your brand stand out from the rest. Make an awesome packaging design, use biodegradable materials, select containers that can preserve tea leaves for a longer time in any circumstances, and lastly make an effective packaging process. Each step is crucial in deciding your tea packages design and making your business grow.

Need Assistance on Japanese Tea Importation?

This shipping and importation of Japanese tea in your country have been a long-standing service that we offer. Therefore, if you are interested in Japanese Tea importation either as a business or you simply want to have a taste of quality, authentic Japanese tea, you may contact us through this website, and we are more than happy to assist you. Click here to contact Green Tea Merchant.

Related Article

What are the Different Types of Tea Packaging?

When it comes to tea, packaging is more than just a container. It's a crucial element that can significantly impact the quality, freshness, and overall experience of your favorite brew.

So, what are the different types of tea packaging, and why do they matter? Let's dive in.

The Importance of Tea Packaging

Tea, like any other food product, requires proper packaging to maintain its quality and freshness. Without it, tea leaves can easily lose their aroma, flavor, and most importantly, health benefits, due to exposure to air, moisture, and light.

At Pouch Me, we always stress to our customers that packaging plays a vital role in protecting the delicate tea leaves during transportation and storage, safeguarding against degradation in spite of fluctuations in temperature and exposure to other elements.

From the tea fields to your cup, tea goes through a long journey, and the right packaging ensures it arrives in perfect condition.

But the role of packaging doesn't stop at preservation and protection. It's also a powerful marketing tool.

According to a study on the impact of tea packaging design on consumer buying behavior, selected packaging attributes can have a significant effect on consumer buying behavior.

This suggests that your tea packaging design influences consumers' purchasing decisions.

What are the Different Types of Tea Packaging?

Tea, with its diverse flavors and numerous health benefits, has been a cherished beverage enjoyed by cultures around the world for centuries.

As the demand for tea continues to grow, so does the need for innovative and effective packaging solutions to preserve its freshness, aroma, and quality.

The packaging you choose plays a crucial role in safeguarding the essence of tea while appealing to the discerning tastes of tea enthusiasts.

What are the different types of tea packaging, and which considerations go into choosing the perfect pouches, boxes, and containers that house this beloved beverage?

For Loose Leaf Tea Packaging

Tins and Caddies

What are the different types of tea packaging? Tins and caddies are what come to mind as the classic, traditional choice for loose leaf tea packaging.

They are not only aesthetically pleasing but also highly functional. The airtight seal of tins and caddies keeps the tea fresh by preventing exposure to air and moisture.

Flexible Pouches

Resealable pouches are another excellent option for loose leaf tea—we know because this is our specialty!

We think flexible pouches are the best for packaging tea due to several advantages they offer. Here are the reasons why we prefer flexible pouches for tea packaging:

BenefitAdvantageProduct ProtectionFlexible pouches provide reliable protection against spoilage. They are made with high-barrier films and airtight seals, extending the tea's shelf life by blocking moisture, light, and oxygen.Cost SavingsCompared to traditional packaging, flexible pouches are more affordable. They require less material and lend themselves to mass production, resulting in lower packaging costs.Space SavingsStand-up pouches or doypacks offer space-saving benefits. They hold more tea products while occupying less space on store shelves or in storage.CustomizationFlexible pouches can be tailored to specific needs, available in various sizes and forms, allowing for ultimate customization. Additional features can enhance convenience and branding.Environmental ResponsibilityFlexible pouches often use recyclable materials or have lower environmental impacts, making them a sustainable choice for tea packaging.

For Bagged Tea Packaging

Paper Boxes

For bagged tea, our first foray into what are the different types of tea packaging would be tea boxes.

They are affordable, easy to print on, and provide a decent level of protection.

However, to prevent the tea bags from absorbing moisture, tea brands need to wrap tea bags inside a foil pouch inside the box to make sure they protect the product.

Foil Pouches

Foil pouches provide an extra layer of protection for tea bags. At Pouch Me, our Mylar tea bags and pouches also provide a beautiful canvas for full-color printing that looks professional and unique.

These pouches are impermeable to air, moisture, and light, ensuring the tea bags stay fresh for a long time.

For Compressed Tea Packaging

Bamboo Wrapping

For the casual tea drinker, when thinking about what are the different types of tea packaging, this wouldn't be a well known format.

Compressed tea, such as Pu-erh and Qimen red tea, is often wrapped in bamboo.

This traditional packaging method allows the tea to breathe and continue to age. The bamboo wrapping also adds a unique flavor to the tea.

While some tea brands sell these in varnished bamboo shoots, some fold the tea into bamboo leaves and secure with a bamboo cord, which is further packaged in wooden boxes or tins. These do not keep tea fresh in long transport as heat, light, and moisture will be no match for bamboo leaves.

Tangerine Peel Packaging

In some cases, tea companies pack compressed tea inside a hollowed-out tangerine peel.

This not only serves as a natural packaging material but also infuses the tea with a subtle citrus flavor.

However, like all natural wrapping that is prone to absorbing moisture and degradation from light and external elements, you will need to further package using another protective layer.

4 Important Factors to Consider When Choosing Tea Packaging

Now that we have an overview of what are the different types of tea packaging, let's fine tune the details.

When it comes to choosing the right packaging for your tea, there are several factors to consider:

Factor to ConsiderPouch Me RecommendationsType of teaDifferent types of tea have different packaging needs. For example, green tea, which is more delicate, might require airtight packaging to preserve its freshness.Shelf lifeIf you plan to store the tea for a long time, choose a packaging material that offers excellent barrier properties.Branding and designThe packaging is a reflection of your brand. It should convey your brand's personality and appeal to your target audience.SustainabilityWith growing awareness about environmental issues, many consumers prefer eco-friendly packaging. Consider using recyclable or biodegradable materials.Storage and handlingConsider the convenience of storage and handling for both consumers and retailers. Easy-to-open and resealable pouches may be preferred.ProtectionTea packaging should protect the product from external factors such as light, moisture, and odors. Opt for materials with good barrier properties.Size and portioningChoose appropriate pouch sizes for different tea quantities, and consider individual portion packaging for single-use servings.TransparencyClear windows or see-through sections on the pouch can allow consumers to see the tea, enhancing their buying experience. Note that clear windows will shorten shelf life due to exposure to light.Printing and labelingEnsure that the packaging allows for clear printing of essential information, including tea type, brewing instructions, and product details.CostBalance the packaging quality and design with the overall production cost to maintain a competitive pricing strategy.

Tea packaging is a multifaceted subject that goes beyond just holding the product.

Custom tea packaging plays a crucial role in preserving the quality of the tea, protecting it during transportation, and marketing the product. These must protect your delicate teas from losing their volatile oils.

Whether it's a tin, a resealable pouch, or a bamboo wrap, each type of packaging has its own set of advantages and considerations.

Choose Your Packaging After Careful Deliberation

In our journey through the world of tea packaging, we've seen how it's far more than just a vessel for holding our beloved brew.

Your tea packaging plays a pivotal role in preserving the quality and freshness of the tea, protecting it during its journey from the tea garden to our cup, and even serving as a canvas for telling the brand's story.

We've explored what are the different types of tea packaging, from the classic tins and caddies for loose leaf tea, the practical paper boxes and foil pouches for tea bags, to the traditional bamboo wrapping and tangerine peel packaging for compressed tea.

Each type offers its own unique advantages and considerations, making the choice of packaging a crucial decision for tea producers.

As we wrap up, we encourage you, whether you're a tea producer or a tea lover, to consider the importance of tea packaging.

If you're a tea business starting out—choose the packaging that best suits your specific tea product, keeping in mind not just the functional aspects, but also the aesthetic and environmental considerations.

If you are keen on using custom tea pouch packaging, we're happy and will be honored to help you get started.

Our decades of expertise will help you get the most out of your time and money. Simply contact us for a free consultation, or get best pricing to set your packaging budget.

What are the Different Types of Tea Packaging FAQs

+ What are the different packaging materials for tea?

Tea can be packaged in a variety of materials, including metal tins, paper boxes, foil pouches, and even natural materials like bamboo and tangerine peel.

+ What is the proper packaging of tea?

The proper packaging for tea should provide a good barrier against air, moisture, and light to preserve the tea's freshness. It should also be sturdy enough to protect the tea during transportation.

+ Are there different types of tea bags?

Yes, there are different types of tea bags, including traditional paper tea bags, pyramid tea bags, and silk tea bags. The choice of tea bag can affect the brewing process and the taste of the tea.

+ What is primary packaging of tea?

Primary packaging of tea is the material that directly encloses the tea. It could be a tin, a pouch, a tea bag, or even a tangerine peel for compressed tea.

+ What are the 10 different types of packaging?

There are many types of packaging, not just for tea but for various products. Some common types include boxes, bags, pouches, cans, cartons, bottles, jars, wrappers, tubes, and drums.

+ What are the main types of packaging?

The main types of packaging can be categorized into primary, secondary, and tertiary packaging. Primary packaging is what directly encloses the product, secondary packaging groups primary packages together, and tertiary packaging is used for bulk handling and transportation.

Tea Packaging 101: How To Package Teas To Appeal to Buyers

What are the Different Types of Tea Packaging?

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