Why is tea packaging important?

When you retrieve your favorite tea from the pantry and steep a cuppa as part of your daily routine, it is very likely that you are not giving much thought to the tea’s packaging.

However, packaging plays a vitally important role in preserving the tea’s aroma, taste and overall quality. Improper packaging and storage can expose the delicate leaves and herbs to light, heat, humidity and oxygen, resulting in the loss of essential oils and flavor complexity.

The Most Damaging Elements for Tea Leaves

• Light: Storing tea leaves in a glass jar may look beautiful, but transparent containers will allow sunlight to pass straight through. Exposure to UV rays will cause tea leaves to degrade rapidly, resulting in visible discoloration and weakened flavor. 
• Oxygen: Tea naturally oxidizes over time, and some teas like oolong are even deliberately oxidized during the production process. But when stored in a non-airtight container, teas can oxidize and lose their flavor more quickly than normal.
• Heat: Similarly, exposure to high temperatures can cause tea leaves to oxidize. This can occur if you store your tea in a cabinet next to the stove or oven. That said, tea should not be stored in the refrigerator either, as this can generate excess moisture.
• Humidity: Moisture can be especially detrimental to tea leaves. When they become wet or damp, tea leaves will begin to break down and decay.
• Odors: Many tea drinkers do not realize that tea leaves can absorb odors from the air. When stored in a non-airtight container next to fragrant spices like pepper and cinnamon, the aroma and flavor of the delicate tea leaves can become tainted.

How Our Tins Keep Your Tea Fresher

The Republic of Tea’s cylindrical steel tea tins were carefully designed to protect the fine tea leaves and herbs inside. They are fully opaque, blocking out all light and allowing the leaves to be stored in complete darkness. The airtight design keeps oxygen, moisture and odor contaminants from reaching the tea leaves, ensuring maximum longevity. 

When stored safely within our tightly-lidded signature tins, your tea will remain fresh and flavorful for as long as possible. After your tea runs out, there are an abundance of ways you can reuse your empty tea tins.

Learn How to Design a Tea Package According to the Best Practices

The success of any company’s branding depends on the presentation of its products and services. This is a universal fact that applies to all the companies. Those who are working in the tea manufacturing business, must need to pay attention to this fact. Their tea packaging design holds a crucial value to attract consumers and build a strong branding reputation in the market. It is something that comes into the notice at the first glance, encouraging consumers to show quick interest in the purchase.

While coffee may be a major breakfast talking point in United States, tea is globally seen as a much bigger stuff that generates double revenue. People from different parts of the world love to have tea in their breakfast, as coffee comes at the second place for them. The tea manufacturing companies duly know this fact, hence they always pay attention to the exact demands of their consumers.

Besides providing quality, they have a good focus on branding as it allows them to market their product strongly. The tea manufacturing companies precisely know that a major part of their sales depends on the tea packaging design. Hence, they always try to create it according to the best design practices, so that shoppers can pay attention to them.

If you are also related to tea manufacturing business, looking to know about food packaging design, read this article in detail. It will discuss plenty of good things about tea packaging, as how you should create it to get the consumers eyeballs rolling towards your product.

Let’s first understand why tea packaging is important for branding and how it can help to attract tea lovers quickly.

Importance of Tea Packaging in Branding

Branding is termed important to increase product awareness in the market. Without strengthening its core areas, you cannot expect to get recognition or sales from the market. It plays a major role to let the people know about your products as well as why they are worth to purchase. For tea manufacturing companies, branding is seemingly the most important thing. They duly rely on it to get sales and build a strong base of product marketing among the consumers.

Packaging design is considered an important element that helps to solidify company branding. It creates a first impact in the minds of shoppers, prompting them to either buy or walk away from the product. This is the core reason why tea packaging design is termed very important. It not only strengthens the company branding, but also encourages consumers to buy the product. Despite getting established, all the team brands regularly focus on their packaging, so that it can solidify their product branding.

It is therefore advised to always hire a professional branding agency that could help you to design creative tea packages. If you are planning to design it on your own, make sure to remember few important points. Below, we will be discussing some of them, so that you can know how to design a tea package properly.

Tea Packaging: Important Points to Remember

Designing a tea package is not a job you can do without having any concept. It is literally difficult and requires good design skills to produce quality results. Being a beginner, you could often struggle to design quality tea packages. But, don’t fret, the points given below will help to reduce some of your hassles. These few tips will let you design a tea branding package that can grab attention while building a strong product reputation.

You can use these points to design any type of tea package that fits best to your manufacturing niche. Let’s take a look at them in detail below.

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Conduct a Thorough Market Research

Market research is termed to be very important for any type of graphic design or branding related work. It lets you know which trends are currently getting most attention and why you should pick them. This knowledge helps you to work with the best practices that fits to your requirements. A lot of times, people do get confused during the design process due to spending less time in the research. Their ideas run out of steam at particular stages due to having no earlier preparations. This problem occurs with many people who are new to the field and have less knowledge about market research.

To avoid getting into this type of scenario, it is best recommended to complete your market research before designing anything. For tea packaging, this advice is more valuable because it lets you know which types of designs are currently popular in the industry. Based on that, you can craft a creative packaging design that represents a strong identity of your company in the market. It helps you to choose the correct process that allows your design to look amazing as per the required market practices.

Pick the Best Design Theme

Once you have completed the research, it is now time to pick the best theme that suits to your product branding. This is indeed an important decisions that needs to be taken after analyzing all the factors. You cannot just blindly pick a theme to design your tea package, as that will only lead your packaging design to a big failure. Many amateur branding executives often commit this mistake while creating a new tea packaging design. It takes all of their efforts into vain when tea packets start to look weird at the very end of all the designing process.

Therefore, the theme selection should be precisely done after looking at your own requirements and trends of the market. You need to check out which design themes are being used by other brands, and how they could fit into your plans as well. Some time, you might also have to craft your own custom theme to bring uniqueness in product branding. While keeping the main branding objective intact, you have to make sure that nothing would be overdone in the custom design. This would certainly need brainstorming from the whole team, so that multiple ideas can be used to create a custom design.

Highlight the Brand Logo

It is quite important to highlight your tea brand logo properly on the product package. It is basically the main identity of your product that helps consumers to recognize whenever they see it in any super-mart of store. Many times, a common mistake has been noticed in the branding strategy of amateur brands that their logos are not properly placed on the tea boxes. This is quite a big blunder because a bad placement of logo is directly seen as a poor way to market your brand. It automatically creates a negative impact in the minds of consumers that eventually disrupts company branding sales.

Ideally, the logo should be placed boldly on the center and front of your tea packaging. This highlights the logo placement properly, allowing them to recognize it for a longer period of time. If you will not give the logo a proper placement on tea packaging, then your branding will definitely look very sloppy. So, make sure to avoid this bad representation by smartly placing the logo on your tea packaging. It makes the product identity evident, allowing people to recognize the brand name easily.

Try to Look Different

It is considered that products having a distinctive look always gets better opportunities to grab more eyeballs. This is not just a theory, but a tried and tested method that works for all types of product packaging. For tea manufacturing companies, this is definitely an important point to consider. They can only get the breakthrough in this competitive sector by looking different from others. This can be done by designing a tea packet that has got a unique theme. It will get better chances of grabbing consumers’ attention by engaging them quickly towards the product.

To create a unique design, you need to work with a smart mindset that has got out of the box marketing ideas. Besides that, you would also need greater set of skills and expertise to deliver perfection in tea packaging. If you do not have much knowledge about product designing, try to gain some inspiration and knowledge from the examples available on the web. You can find thousands of tea branding ideas on the internet in which some will definitely fall in your liking category. Try to work with them by crafting your own design plan, so that your tea product packaging can get a distinctive look.

Use Quality Packaging Material

It is also worth to note that packaging material should be picked wisely for tea packets. Many companies do not pay attention to this fact, because they somehow think that visual appearance is all that matters. This is totally a wrong concept, as the times have changed and consumers’ have become much smarter. They know that a mid-level tea manufacturing brand will always use a low-quality material. This automatically builds a negative mindset which eventually moves them away from purchasing those tea packets.

So, if you want to portray a strong image of your company in the market, try to solidify every pillar that links directly to branding. Using a quality packaging material is one of them, hence you need to take care about it precisely. You need to hire an expert branding professional (if required) to make the correct selection of packaging material. This will help you to make the physical presentation of tea packaging equally attractive, encouraging more and more people to show interest in its purchase.

People Also Ask (FAQs)

1. Why tea manufacturing companies always pay attention to packaging design?
Tea manufacturing companies precisely focus to create packaging design as per the best market standards. They know that a tea packet or box can offer a huge impact in the minds of shoppers, provided the design has been made perfectly as well.2. Why is tea packaging important for branding?
Tea packaging plays an important role to elevate branding of any company. Its lets the market know about the new tea product and why it is different in taste from others. The promotion of tea hugely depends on the front design, as it always comes first into the notice.3. How to create a tea packaging design?
To create a tea packaging design, you have to first understand the branding requirements of the company. This will help you to choose the correct colors and fonts required for the design. After that, you need to select a design process that can help you to come up with the best results.4. Which tools should be used in creating a tea packaging design?
You can use different types of tools to create a tea packaging design. From Illustrator to CorelDraw, there are variety of options available around with which you can start designing a tea product package.5. What is tea packaging generally made of?
Tea packets are created using different types of materials. It includes cardboard boxes, metal tins, and more others. The selection of these materials depends on the choice of companies in which different factors like cost, quantity and others also come into play.

Final Words

That sums up our entire blog in which we have discussed tea packaging in detail. It requires specialized skills and expertise to make a tea packet look visually amazing. Due to the rising competition in the market, it is quite important to design tea packages creatively. It has the potential to get consumers’ attention quickly, if designed perfectly using the right elements. The design itself is very crucial for branding, as product promotion always depends heavily on the presentation of tea box or packet.

If you are looking for an agency that could help you to create tea packages creatively, get in touch with us today. We have got tons of experience in branding and our strong portfolio speaks volume for the quality work we have always delivered to the clients.

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