What is the Pricing Structure for Digital Printing Services?

Ever wondered how much it costs to get your brochures or business cards printed by a small press? Well, you’re not alone! Understanding the pricing structure and press rate for digital printing services is crucial if you want to make informed decisions about your printing needs and maximize profit. From paper prices to full-color options, various factors influence the cost of these services. Each small press may have its own unique offerings and charges, making it essential to grasp the pricing structure and markup before diving in.

Crystal Peak Design, a leading provider of digital printing services, breaks down their rates based on factors such as size, production materials, and post-press requirements for paper price. They also incorporate a click charge and take into account any additional product customization you might desire for full color business cards and brochures. By unraveling this pricing puzzle, you can start estimating costs accurately and efficiently plan your printing projects without any surprises along the way.

So let’s delve into the world of digital printing services’ pricing structure and discover how it impacts your pocketbook, especially when it comes to paper price for brochures from a small press. Whether you’re looking for full color or other options, understanding the cost of printing can help you make informed decisions.

Factors Affecting Digital Printing Pricing

Print quality and resolution impact the price of digital printing. The quality of the print, including press rate, is a crucial factor that affects pricing. Higher print quality often requires advanced technology and equipment, resulting in increased costs. The resolution of the print also plays a significant role in determining the price. Prints with higher resolutions, small press, require more precise and detailed printing processes, which can add to the overall expense. Additionally, the quantity of prints and the type of toner used can also affect the final cost.

The choice of paper type, size, and quantity are crucial factors in determining pricing for business cards and brochures production. The type of paper used greatly influences the cost, as different paper types vary in quality, thickness, and finish. The size of the printed material is also important, as larger prints require more resources and time to produce accurately, resulting in higher costs. Additionally, the quantity of prints ordered plays a significant role in pricing, with bulk orders often receiving discounted rates compared to smaller quantities.

Additional finishing options like binding or lamination can affect the costs of color printing. Digital printers offer various finishing options that enhance the appearance and durability of printed materials for small press demand printing. These additional services, such as binding, lamination, embossing, or foiling techniques, contribute to an increase in pricing due to additional labor and materials required for paper price.

Turnaround time requirements can impact the final price, especially for urgent printing needs or tight deadlines. The press rate for rush orders may include additional charges due to expedited processing and dedicated resources. It’s important to consider how operational costs can affect pricing for digital printing services.

Different Pricing Strategies for Print Stores

Print stores employ various pricing strategies to determine the cost of their digital printing services, including brochures and business cards. These strategies consider factors such as print sizes, paper types, complexity, and quantity discounts to calculate operational costs. Understanding these pricing structures can help customers make informed decisions when seeking digital printing services and accurately estimate the actual costs.

Flat-Rate Pricing Based on Standard Print Sizes

One common pricing strategy used by print stores for color printing is flat-rate pricing based on standard print sizes. In this digital printing guide, specific prices are set for commonly requested print dimensions, such as 8×10 inches or 11×14 inches. This simplifies the pricing process for customers looking for a digital printer and provides them with a clear understanding of the costs associated with different print sizes in demand printing.

For example:

• 8×10 inch prints: $5

• 11×14 inch prints: $10

This straightforward digital printing guide allows customers to quickly calculate the total cost of their desired print size using a digital printer, without any additional complexities. It is especially useful for quantity and on-demand printing.

Variable Pricing Based on Paper Type or Complexity

Some print stores employ variable pricing based on factors like paper type or complexity of the printing job. For instance, when using a digital printer, the press rate for premium paper options may be higher compared to standard paper choices. Similarly, intricate designs or special effects may require additional resources and expertise, resulting in a higher cost plus.

Here are some examples of variable pricing:

• Premium paper option: Additional $2 per print

• Complex design elements: Additional $3 per print

By offering variable pricing options, print stores cater to customers with specific preferences while ensuring fair compensation for the extra effort and resources required for demand printing. This digital printing guide helps customers understand the printing cost associated with brochures.

Tiered Pricing Structures Offering Quantity Discounts

To incentivize larger orders for brochures, many print stores that specialize in digital printing guide implement tiered pricing structures that offer quantity discounts. The more brochures a customer orders for demand printing, the lower the individual unit price becomes. This encourages businesses and individuals alike to place bulk orders for brochure production while enjoying cost savings.

Consider this tiered pricing structure:

• 1-25 prints: $5 per print

• 26-50 prints: $4 per print

• 51+ prints: $3 per print

By offering quantity discounts, print stores can attract customers who require large quantities of printing services such as brochures and business cards while still maintaining profitability. This digital printing guide can help businesses understand the printing cost and make informed decisions.

Subscription-Based Models Providing Cost Savings for Regular Customers

In addition to the aforementioned pricing strategies, some print stores offer subscription-based models that provide cost savings for regular customers. These subscriptions typically involve a monthly or annual fee in exchange for discounted printing rates on brochures, press, and other quantities of markup. This approach benefits businesses or individuals with consistent printing needs by providing them with long-term cost savings.

For instance:

• Basic subscription: $10/month, includes 20% discount on all prints, brochures, and business. Cost plus markup.

• Premium subscription: $25/month, includes 30% discount on all prints plus cost plus brochures markup for your business.

Subscription-based pricing structures create a win-win situation where customers receive ongoing cost benefits while print stores secure loyal and recurring business. The use of markup on products allows for flexibility in pricing, while the press generates publicity and awareness. This, in turn, leads to a higher sep rate and increased customer engagement.

Calculating Average Cost per Page for Digital Printing

Understanding the pricing structure is crucial for businesses and individuals alike. One important metric to consider is the average cost per page, which takes into account various factors such as ink usage, paper costs, and maintenance expenses. By calculating this figure, you can determine competitive pricing strategies and ensure profitability. This markup guide will help you press click and understand how to calculate the average cost per page.

To begin with, let’s break down the components that contribute to printing costs. Ink costs, which include the type of ink used and its consumption per page, play a significant role in determining the overall expense of each printed page. Paper costs also cannot be overlooked as they directly impact the final price per page. Different paper types have varying prices, so it is essential to factor in these expenses accordingly when calculating the average cost.

Regular maintenance is a crucial aspect that affects the overall cost of digital printing services. Including these maintenance costs when calculating the average cost per page provides a more accurate representation of your total expenditure. This press maintenance guide helps prevent breakdowns or inefficiencies that could lead to additional expenses. Click here for more information.

To determine the average cost per page accurately, press divide your total expenses by the number of pages printed within a specific period. This guide calculation allows you to understand how much each individual print job costs on average. By regularly reviewing this metric, you can identify any fluctuations or trends in your printing costs over time. Click here for more information.

Let’s consider an example scenario: Suppose you spent $500 on ink cartridges and $300 on paper in a given month while printing 1,000 pages during that same period. To calculate your average cost per page, you need to divide the total amount spent ($800) by the total number of pages printed (1,000). This will give you your average rate of cost per page.

Total Expenses = Ink Costs + Paper Costs
Total Expenses = $500 + $300
Total Expenses = $800

Average Cost Per Page = Total Expenses / Number of Pages Printed
Average Cost Per Page = $800 / 1,000
Average Cost Per Page = $0.80 per page

In this example, the average cost per page for digital printing services would be $0.80 per click.

Understanding the average cost per page is invaluable for assessing the reasonableness of your current rates. It allows you to make adjustments and ensure profitability. Moreover, tracking this metric regularly helps identify any changes in ink consumption, paper costs, or maintenance expenses that may impact overall printing costs. Press here to click.

Reducing Printing Costs: Tips and Techniques

In today’s digital age, businesses are constantly seeking ways to optimize their operations and reduce costs. One area where cost-saving measures can be implemented is in the realm of printing. By adopting efficient practices and making strategic choices, companies can significantly cut down on print costs without compromising quality or productivity. Here are some tips and techniques to consider for press and click optimization.

Optimize file formats and resolutions to minimize ink consumption.

Ink consumption can quickly become a significant expense, impacting the overall cost plus click rate. To mitigate this, it is crucial to optimize file formats and resolutions before sending them to the printer. By using compressed file formats such as PDFs or JPEGs instead of high-resolution image files, you can reduce the amount of ink required while maintaining satisfactory print quality.

Adjusting the resolution settings when printing images or graphics can significantly impact ink usage and the click rate. While higher resolutions offer more detail, they also consume more ink. Experimenting with different resolution levels helps strike a balance between quality, cost-effectiveness, and the click rate.

Utilize duplex (double-sided) printing to reduce paper usage and costs.

Paper is another key component contributing to print costs. A simple yet effective technique for reducing paper consumption is utilizing duplex printing whenever possible. This feature allows you to print on both sides of a sheet of paper automatically, effectively halving your paper usage rate.

To take full advantage of duplex printing and decrease paper expenses, ensure that your printer settings are configured correctly. You may need to adjust the orientation or enable duplex mode manually depending on your device’s capabilities. By adopting this cost plus rate practice throughout your organization, you can promote environmental sustainability.

Consolidate print jobs to maximize efficiency and minimize setup time.

Printing multiple documents separately not only wastes time but also increases overall print costs due to repeated setup processes. Instead, consolidating print jobs into one larger batch maximizes efficiency by minimizing setup time between each job.

To effectively consolidate print jobs, organize your documents into logical groups that can be printed together. This approach reduces the number of times the printer needs to warm up or adjust settings for different tasks, resulting in a lower cost plus rate for printing. For example, if you need to print marketing materials such as brochures and business cards, gather all the relevant files and send them as a single print job.

Partner with a reliable supplier to negotiate better prices on materials.

When it comes to toner and ink cartridges, partnering with a reliable supplier is essential for cost plus rate. By establishing a long-term relationship with a trusted vendor, you can negotiate better prices based on your regular printing needs.

Furthermore, working closely with your supplier allows you to stay updated on any discounts or promotions they may offer, which can help you make informed decisions about when to purchase in bulk or take advantage of special deals. This knowledge can ultimately lead to significant cost savings over time, especially when it comes to print costs and rate.

Optimizing Output Potential: Pieces per Hour Calculation

Efficiently managing the production process is crucial for businesses offering digital printing services. One key aspect of this optimization is determining the pricing structure based on the cost plus rate for the number of prints that can be produced within a specific timeframe. This calculation, known as “pieces per hour,” allows businesses to gauge their output potential and make informed decisions regarding pricing and profitability.

The Significance of Pieces per Hour Calculation

The pieces per hour rate calculation serves as a valuable metric for assessing cost plus productivity levels in digital printing services. By understanding how many prints can be completed within an hour, businesses gain insights into their operational efficiency and capacity.

Several factors contribute to optimizing output potential:

1. Efficient Equipment Setup: Ensuring that equipment is properly set up and calibrated is essential for achieving maximum productivity. Regular maintenance and upgrades are necessary to minimize downtime and enhance performance.

2. Workflow Optimization: Streamlining the workflow can significantly impact productivity levels. By identifying bottlenecks in the production process, such as inefficient file handling or excessive manual intervention, businesses can implement improvements that boost overall efficiency.

3. Operator Skill: The proficiency of operators plays a vital role in maximizing output potential. Well-trained staff who are familiar with the equipment’s capabilities and possess strong technical skills can complete jobs more efficiently, resulting in higher pieces per hour.

Monitoring Productivity Levels

Regularly monitoring pieces per hour allows businesses to identify areas where productivity may be hindered or improved:

• Identifying Bottlenecks: Tracking pieces per hour helps pinpoint bottlenecks in the production process that may impede optimal performance. Whether it’s slow file processing or equipment malfunctions, identifying these issues enables businesses to address them promptly and improve overall productivity.

• Analyzing Production Time: Understanding how long it takes to complete each print job provides valuable insights into optimizing processes further. It helps determine if adjustments need to be made in terms of equipment setup, workflow, or operator training to reduce production time and increase output potential.

Maximizing Revenue through Increased Output Potential

By optimizing output potential, businesses can fulfill larger orders and maximize revenue:

• Meeting Customer Demands: Increasing the number of prints produced per hour enables businesses to meet customer demands more effectively. With higher output potential, they can handle larger orders without compromising on quality or turnaround time.

• Competitive Pricing: A thorough understanding of pieces per hour calculation allows businesses to set competitive pricing structures. By factoring in their hourly rates and costs, they can determine fair prices that attract customers while ensuring profitability.

Accounting for Equipment Costs in Pricing Structure

Including equipment costs is crucial when determining the pricing structure for digital printing services. By factoring in expenses such as equipment depreciation, maintenance, and repair costs, businesses can ensure profitability while covering long-term investments.

To begin with, it is essential to calculate the actual costs associated with the equipment used in digital printing. This includes not only the initial purchase price but also ongoing operational costs. By considering all these expenses, businesses can accurately determine the cost of each print job and set prices accordingly.

Regularly assessing the lifespan of equipment is another important aspect of accounting for equipment costs. As technology advances rapidly, older machinery may become outdated or less efficient over time. By monitoring and evaluating the performance of their equipment, businesses can make informed decisions about when to upgrade or replace it. Adjusting pricing based on the lifespan of equipment ensures that customers are paying a fair price that reflects both current market conditions and technological advancements.

Leasing or financing options should also be considered for expensive printing machinery. Instead of bearing the full cost upfront, businesses can explore leasing arrangements or finance their equipment purchases. Leasing allows companies to spread out payments over time, reducing the immediate financial burden and freeing up capital for other business needs. Financing options offer similar benefits by providing flexibility in payment terms while allowing businesses to acquire necessary equipment without a significant upfront investment.

Incorporating equipment costs into pricing calculations serves multiple purposes beyond ensuring profitability. It helps cover ongoing operational expenses related to maintenance and repairs, which are inevitable in any printing business. By factoring in these costs from the outset, businesses can avoid underpricing their services and potentially losing money on each print job.

Mastering the Pricing Structure for Digital Printing Services

In conclusion, understanding the pricing structure for digital printing services is crucial for print store owners and customers alike. By considering various factors that affect pricing, implementing different strategies, calculating average costs per page, and optimizing output potential, businesses can effectively manage their printing expenses. It is also important to account for equipment costs when determining prices.

To summarize the key points discussed:

1. Factors Affecting Digital Printing Pricing: Several factors such as materials used, complexity of the project, turnaround time, and quantity ordered can influence the pricing structure.

2. Different Pricing Strategies for Print Stores: Print stores can adopt various strategies like cost-based pricing or market-based pricing to set competitive prices.

3. Calculating Average Cost per Page for Digital Printing: Determining the average cost per page helps businesses understand their expenses and make informed pricing decisions.

4. Reducing Printing Costs: Tips and Techniques: Implementing cost-saving measures like using efficient software, optimizing file formats, and minimizing waste can help reduce overall printing costs.

5. Optimizing Output Potential: Pieces per Hour Calculation: By accurately calculating pieces per hour based on equipment capabilities and production efficiency, print stores can maximize their output potential.

6. Accounting for Equipment Costs in Pricing Structure: Including equipment costs in the pricing structure ensures that businesses cover their investment expenses while remaining profitable.

To take full advantage of digital printing services’ pricing structure:

• Evaluate your specific requirements and consider how different factors may impact your project’s cost.

• Explore different pricing strategies to find one that aligns with your business goals and target market.

• Calculate your average cost per page to understand your expenses better and determine competitive prices.

• Implement effective cost-saving techniques to minimize printing costs without compromising quality.

• Optimize your output potential by maximizing productivity through efficient workflow processes.

By mastering these aspects of digital printing service pricing structures, you can make informed decisions that benefit both your business and your customers.

FAQs

Q: How can I determine the quantity of prints needed for a project?

To determine the quantity of prints needed, you should consider factors such as the purpose of the project, target audience, and expected demand. It is advisable to analyze past projects or seek professional advice to estimate an appropriate quantity.

Q: What are some cost-saving techniques for digital printing services?

Some cost-saving techniques include optimizing file formats to reduce ink usage, using software that minimizes material waste, and consolidating print jobs to maximize efficiency. Sourcing materials in bulk may lead to discounts from suppliers.

Q: Can I negotiate prices with print stores for digital printing services?

Yes, negotiating prices with print stores is possible in many cases. However, it is important to approach negotiations respectfully and be open to finding mutually beneficial solutions.

Q: How do different paper types affect pricing for digital printing services?

Different paper types may vary in price due to factors such as quality, thickness, finish, and availability. Premium papers or specialty options typically incur higher costs compared to standard options.

Q: Are there any additional fees associated with digital printing services?

Additional fees may apply depending on specific requirements such as rush orders, graphic design assistance, special finishes (e.g., embossing or foiling), or shipping/delivery arrangements. It is essential to discuss these details with the print store beforehand.

Please let us know if you have any other questions!

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Are you in the beginning phases of your POD business and need help with how to price your products? Or are you still doing your research, reading through our reviews of different print-on-demand platforms, and now wondering how to price everything? 

Either way, it can feel somewhat overwhelming to arrive at this point. It’s not always easy to get prices right when you’re just starting out. After all, you neither want to price yourself too low and make a loss nor price products too high and forfeit sales. 

So, to help with this, here’s my guide on how to reasonably price print-on-demand products.

However, if you don’t have time to read this entire blog post, here are my key takeaways:

• There’s no set perfect price to go with
• You must calculate your total product costs (this figure factors in the cost of production, design, shipping, taxes, and any other business expenses). Then, be sure to include these expenses in your retail price. 
• Monitor your competitors’ pricing to ensure you’re not wildly under or overcharging.

With that said, let’s dive into the meat and potatoes of this guide:

What is Price Print-on-Demand?

First, let’s ensure we’re all on the same page about what print-on-demand (POD) actually is. 

In short, POD is a branch of dropshipping where entrepreneurs typically use a print-on-demand platform to print their own design(s) onto products (apparel, homeware items, mugs, etc.). Then, when you make a sale, your chosen POD service handles order fulfillment – i.e., printing, packing, shipping, and sometimes customer service on your behalf. 

The POD industry is projected to reach $39.87 billion by 2030. The attraction is that you only pay for what you sell, so there are no upfront costs or inventory storage outlay, making it an interesting option for entrepreneurs looking for a low-cost new business venture.

Having established that, let’s walk through how to price print-on-demand products, step-by-step:

*For more information on what price print-on-demand is, check out this helpful glossary term.

Calculate Product Costs

By ‘product costs,’ I’m talking about the total amount it costs to create and sell your product. 

Of course, this includes how much you pay for the production of each item (also sometimes known as the product’s base price). These costs are often listed outright on your POD platform’s product catalog. For example, the screenshot below shows that the base cost of Printful’s unisex organic sweatshirt is £21.95 (Excluding VAT).

However, there are other expenses to factor in too: 

• Design costs
• Shipping costs
• Taxes

Let’s explore each of these in turn:

Design Costs

You might add your designs to products if you’re an artist or an entrepreneur with creative flair. Alternatively, you might use some of the free designs available on your POD platform of choice. However, if you’re hiring a professional designer, you need to consider their costs. 

To calculate the design cost per item, divide what you pay the designer by the number of product items with the design you plan on selling, I.e.,

Design price ÷ the number of designs you plan to sell = design cost per product.

If you’re unsure how many designs you need to sell to cover the expense of your designer, use this equation.

Design price ÷ profit margin = minimum orders you need to sell

Alternatively, if you’re creating your own designs, remember to add the time you spend doing this. Consider: will this be time away from other aspects of your POD business, such as marketing? If you want to factor in your own design costs, try doing so with a realistic hourly rate for your work. 

Here’s the equation you’ll need to compute your own design costs:

Your hourly rate x how long you spend on the design = the design price

Shipping Costs

As mentioned, your POD platform takes care of shipping on your behalf. Typically, they’ll offer a range of carriers like DHL, DPD, USPS, FedEx, etc.

In the case of Printful, it charges a flat shipping rate for each region and product. As for Printify, your chosen print provider determines shipping costs. 

The bottom line: You’ll need to determine how your POD partner calculates its shipping fees and factor this into your pricing strategy accordingly.

Remember: Nine out of 10 customers say free shipping is the highest incentive to shop online. So why not offer free shipping by adding shipping costs to your product’s retail price? I.e.:

Your total product cost + your POD provider’s shipping rate = your retail price with free shipping

Of course, this means your product price will be higher. Still, considering the above statistic, it’s worth considering or incentivizing customers to qualify for free shipping by setting a minimum spend. After all, 58% of consumers add more items to their cart to become eligible for free shipping. 

Taxes

That dreaded word. There’s no set amount here either, but your POD platform usually calculates tax depending on your customer’s location. For example, it’s VAT in the EU, UK, Liechtenstein, and Norway. In the US and Canada, it’s Sales Tax, or GST, in New Zealand and Australia. 

In the US and Canada, Sales Tax depends on your region and can vary from 5% to 15% in Canada. For US, it’s 2.9% to 7.25%, but depending on the state, local governments sometimes impose a further sales tax of 1-5%.

You can’t predict your tax rate until you know your customers’ location. The best option is to further research this and/or speak to a local tax specialist. It’s also worth looking at your POD platform’s resource center to see what support they offer in this area. For example, Printful and Printify have guides on how it calculates and collects taxes.

Other Fees 

Wherever you sell your items online, there will be fees involved. For example, Etsy charges a transaction fee of 6.5% of the total order amount and a $0.20 fee per product listing. Alternatively, if you’re considering launching your own eCommerce store, you might be thinking about using a SaaS eCommerce platform to host your website – for instance, Shopify, Wix, BigCommerce, etc. If that’s the case, don’t forget to factor these monthly/annual subscription fees into your pricing system.

There are also payment processing fees to take into account. For example, PayPal charges between 1.2 to 2.9% transaction fee + a fixed fee depending on where you are and what currency you’re trading in.

It’s also worth noting that some POD partners offer premium plans you may wish to opt for. For example, Spocket’s cheapest package at the time of writing is $24 a month (billed annually). With this cost, you benefit from perks that don’t always come with free POD services. For instance, branded invoices, the ability to search for the products by images, and vetted suppliers. 

Also, remember to factor in the cost of any advertising you might do, the cost of your Wi-Fi, and other business expenses. 

Top Tip: The best way to factor these in is to take all your additional monthly costs and divide them by your profit margin. This figure will give you the minimum number of orders you’ll have to sell each month to break even on these expenses.

Additional monthly costs ÷ your profit margin = minimum orders you have to sell each month

Having made that calculation, if you think it’s unrealistic, i.e., way too high or even too low, then play around with the figure. Remember, your retail prices aren’t set in stone. You have the freedom to test what works and optimize your pricing strategy accordingly.

The moral of the story: Familiarize yourself with all the above fees and, most importantly, add them to your retail price. 

Calculate Your Profit Margin

So, with the above costs outlined, here’s how to ensure you make money from your POD venture. 

Firstly, it’s worth looking at how much competitors are selling the same/similar items so you don’t underprice. Ideally, you want to match their prices or even undercut them. However, it’s essential to be realistic. In other words, there’s no point in selling 15% or 20% above what everyone is selling. However, if you fancy the challenge of charging more for products, you’ll need to justify this by offering better value for money. For example, free shipping, freebies, superior customer service, loyalty schemes, etc. Feel free to get creative!

When conducting your competitor/market research, head to Google Trends to get a sense of how product prices have historically fluctuated, what the demand for your product is, and whether prices typically change seasonally. With this information in hand, you’ll be better positioned to set a reasonable profit margin.

Pro Tip: Look at competitor reviews to gauge how shoppers feel about their product prices. Then, be sure to take these opinions into account when setting your profit margins.

To help you decide on your profit margin, Shopify has a helpful profit margin calculator worth playing around with.

Elsewhere, Printify recommends a profit margin of 40%, while Printful recommends 30%.

Once you’ve decided how much profit you want to make, e.g., 25%, just add it to the total cost of your product. This figure will give you your retail price. Easy, right?

Just remember to keep an eye on what your competitors are doing. For example, suppose your niche is women’s eco-friendly apparel, and you notice your competitors have altered their prices. In that case, you may also want to follow suit and adjust your profit margin to stay ahead of the curve. 

Pricing Strategies

As I’ve just mentioned, it’s important to remember this process is a work in progress, i.e., it’s not static. For example, your POD platform may raise or reduce the cost of individual items, or state/country sales taxes may increase or decrease. In such instances, you’ll have to amend your pricing strategy accordingly.  

That said, there are a few tricks to keeping your prices competitive: 

Consider Discount and/or Anchor Pricing Strategies

As you’ve probably already guessed, this is when you offer pricing discounts/coupon codes. For example, regular and/or holiday sales like Black Friday attract more customers eager for a bargain. This is a strategy worth toying around with because sometimes, once you’ve enticed shoppers onto your website (thanks to your discount), they’ll stick around to peruse and purchase other items. This isn’t surprising, considering that research suggests that in 68% of instances, discount coupon codes boost brand awareness and customer loyalty.

Similar to, but not to be confused with, discount pricing is anchor pricing. This marketing technique establishes an ‘anchor price’ for a product, e.g., a hoodie for $40. Customers can clearly see this price and, next to it, the discount you have applied, creating the illusion that they’re getting a bargain. So your $40 hoodie price is showing, but next to it is your “discounted” price of $30. This technique is regularly used to trigger a response in consumers to encourage them to buy.

Focus On Getting the Ball Rolling

If you want to attract a customer base quickly, especially if you’re entering the market, you could start by offering lower prices to attract customers. Then, gradually increase your costs as you gain a loyal following.

Dynamic Pricing

This is also sometimes referred to as demand pricing, surge pricing, or time-based pricing. In short, it’s when you adjust your prices according to outside influences. For example, in Winter, the demand for warmer clothes is higher, so you push the prices of relevant products. 

This pricing strategy might be right for your business if you’re able to accurately gauge how and when the demand for your product will shift. Perhaps you have sales data from previous years you can use to forecast sales and plan product price points accordingly?

You may also want to consider dynamic pricing if competitors in your industry are adopting this pricing model. If they’ve validated that demand pricing works and is accepted by customers in your niche, you don’t have as much to risk by testing it out yourself. 

How to Price Print-on-Demand Products: My Final Thoughts

So that’s all for my guide on how to price print-on-demand products. I hope you have a clearer idea of how to approach your pricing strategy. 

If you take the time to factor in all your costs (as listed above) and add them to your retail prices, you shouldn’t go wrong!

Ready to start setting prices for your price print-on-demand products? Good luck! Don’t forget to tell me how you get on in the comments box below!